Big Data. Big Deal?

Big Data is certainly in the news at the moment. What exactly is it all about and why is it considered so important?

Big Data simply describes the capture, analysis and use of huge volumes of computer generated information for all sorts of purposes. These include commercial/marketing applications and insights into healthcare issues. By mobilising such large sets of data, it's possible to identify opportunities to make many small incremental changes to processes. This can potentially create significant value without undertaking large scale risky investments. Also, since the data "speaks for itself", you arguably don't need too much theory to back up your decisions.

Given the big claims being made for Big Data, there are inevitably some major counter-arguments being made about its usefulness and safety. We don't make any comment here, as we seek only to raise awareness. However, it's definitely something to know about and it can only get more important.


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