How do we make an Argument?



It's often said that it takes two sides to make an argument. This could suggest disagreement, conflict or just something unproductive, to be avoided.

However, with the slightly different meaning of support for a recommendation, an argument (or argumentation) is not negative - in fact it's productive and quite necessary, although there are still probably at least two sides.

So what are the key ideas surrounding the better type of argument?
- at some point in many business processes, analysis has to be followed by a decision
- good decisions require the "pros and cons" to be presented and weighed
- reflecting context, the correct language is needed to present clearly, promote a resolution, build support and achieve a successful outcome.








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